GMS Ventures — Agent Org Chart
Pre-launch · Wed 2026-04-22 09:00 ET · Heavy / Medium / Light = GStack graft tier · 12 weekend rewrites + Sue Ellen (new) + Blake + 2 Retell voice AIs
Click any agent card to see their profile — role, skills, responsibilities, and notes.
Matt Martelli
Owner · Human
Jerry
CEO · main agent · 13-agent integrator
Whatley
COO · operating rhythm
Crazy Joe Davola
Traffic Manager · routing chokepoint
Ideas / Automation
Kramer
Ideas Guy & N8N Workflow Owner
Lloyd Braun
IT · Internal Infrastructure
Newman
Watchdog · System Health
Mickey
QA Agent
Creative Department
Elaine
Content & Social Media Lead
Peterman
AI Creative Producer
Bania
Graphic Artist · strategy layer
Sue EllenNEW
Web Dev · finishing layer
Sales / Growth / Research
Frank
Sales & Outreach
George
Efficiency · SEO Strategy
Puddy
Research Agent
Blake
AI Framework · dual-universe mirror
Retell Voice AIs
Samantha
GMS outbound sales · pairs with Frank
Jackie Chiles
Miami intake · pairs with Crazy Joe (ticket handoff)
Creative Handoff (Sue Ellen · layering model)
Sue Ellen sits downstream of Bania, George, and Peterman. Bania ships graphic strategy → Sue Ellen builds final assets. George ships SEO strategy → Sue Ellen implements on-page. Peterman ships creative concept → Sue Ellen builds the web deliverable. Replaces outside production.
Traffic Model (flat reporting, routed dispatch)
All 13 specialists have reportsTo: main (Jerry). Work flows through Crazy Joe as traffic manager — he owns routing, ticketing, escalation triage, and compliance flags. Whatley is a peer officer (COO, operating rhythm), not upstream of specialists.
Launch Tasks — Remaining Work Before Wed 2026-04-22 09:00 ET
🔴 launch-blocking · 🟡 fine-tune / execute this phase · ✅ complete
Heavy graft · vivid stakes + sub-modes
Medium · artifact discipline focus
Light · 40-word mode/trigger/stake/produce
NEW — net-new agent file
Retell voice AI